{"id":47391,"date":"2026-06-03T14:22:24","date_gmt":"2026-06-03T12:22:24","guid":{"rendered":"https:\/\/www.ekonomiforetag.se\/?post_type=activity&#038;p=47391"},"modified":"2026-06-03T14:22:25","modified_gmt":"2026-06-03T12:22:25","slug":"70-av-affaren-sker-utan-dig-sa-tar-du-plats-i-kopresan","status":"publish","type":"activity","link":"https:\/\/www.ekonomiforetag.se\/sv\/session\/70-av-affaren-sker-utan-dig-sa-tar-du-plats-i-kopresan\/","title":{"rendered":"70 % av aff\u00e4ren sker utan dig \u2013 s\u00e5 tar du plats i k\u00f6presan\u00a0"},"content":{"rendered":"\n<p>I dagens B2B-aff\u00e4rer sker 70\u201380 % av k\u00f6presan innan en k\u00f6pare ens tar kontakt med ett f\u00f6retag. Samtidigt n\u00e5r s\u00e4ljare bara en br\u00e5kdel av kundens uppm\u00e4rksamhet via traditionella kanaler. I detta seminarium visar Philip Otter hur LinkedIn, Social Selling och digital f\u00f6rs\u00e4ljning kan bli konkreta och aff\u00e4rsn\u00e4ra verktyg f\u00f6r att bygga f\u00f6rtroende, bli&nbsp;top&nbsp;of&nbsp;mind och st\u00e4nga fler aff\u00e4rer.\u202f&nbsp;<\/p>\n\n\n\n<p>Med st\u00f6d i data, verkliga kundcase och praktiska exempel f\u00e5r du insikter i varf\u00f6r kombinationen av digital och traditionell f\u00f6rs\u00e4ljning fungerar b\u00e4ttre och hur s\u00e4ljare kan bli synliga l\u00e5ngt innan f\u00f6rsta m\u00f6tet.\u202f&nbsp;<\/p>\n\n\n\n<p>R\u00e4kna med personliga&nbsp;stories, hands-on tips, t\u00e4vlingar och erfarenheter fr\u00e5n n\u00e5gon som gjort detta i praktiken och lyckats sj\u00e4lv. Ett seminarium du inte vill missa om du vill modernisera din s\u00e4ljprocess och skapa fler aff\u00e4rer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I dagens B2B-aff\u00e4rer sker 70\u201380 % av k\u00f6presan innan en k\u00f6pare ens tar kontakt med ett f\u00f6retag. Samtidigt n\u00e5r s\u00e4ljare bara en br\u00e5kdel av kundens uppm\u00e4rksamhet via traditionella kanaler.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"%%post_title%% %%sep%% Ekonomi & F\u00f6retag","_seopress_titles_desc":"%%post_excerpt%%","_seopress_robots_index":"","_activity_time_start":"13:30","_activity_time_end":"14:15","_activity_date":"2026-09-24","_activity_price":"0","footnotes":""},"edition":[648],"location":[538],"track":[],"activity_type":[642],"class_list":["post-47391","activity","type-activity","status-publish","hentry","edition-ekonomi-foretag-2026","location-m8","activity_type-forelasning"],"_guests":[{"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/guest\/47388"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/activity\/47391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":2,"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/activity\/47391\/revisions"}],"predecessor-version":[{"id":47393,"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/activity\/47391\/revisions\/47393"}],"wp:attachment":[{"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/media?parent=47391"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/edition?post=47391"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/location?post=47391"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/track?post=47391"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.ekonomiforetag.se\/sv\/wp-json\/wp\/v2\/activity_type?post=47391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}